ISC chooses Aprimo's ECM to accelerate initiatives

Aprimo Inc has been selected by the International Speedway Corporation (ISC) to drive long-term customer relationships and growth via its Enterprise Campaign Management (ECM) system.

Designed on a Service Orientated Architecture, the web-based ECM system provides firms with the ability to manage multi-channel marketing initiatives and addresses the needs of business-to-business and business-to-consumer marketers.

Bill Godfrey, chief executive officer of Aprimo, said: 'ISC has a compelling vision to realise the value of multi-channel campaign management in the near term.' Roger VanDerSnick, senior vice-president of marketing and business operations for ISC, added: 'The added capabilities will help enhance all of our marketing programmes, ensure we focus on the communication channels most important to our consumers and set us up to leverage new opportunities more quickly in the future.'.

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