Product category:
Marketing project management and workflow software
News Release from: Aprimo | Subject: Success Strategies in Marketing Automation report
Edited by the Marketingservicestalk Editorial
Team on 12 November 2007
Success Strategies in Marketing
Automation
Aprimo, a leader in Enterprise Marketing Management, has announced the availability of Success Strategies in Marketing Automation, a report on marketing automation conducted by Aberdeen Group.
The report on marketing automation conducted by Aberdeen Group, a Harte-Hanks Company, found that 58 per cent of "Best in Class" organisations use marketing automation technologies, and are realising increased annual revenue year over year, increased return on marketing investments year over year, decreased marketing spend year over year and achieve greater than 100 per cent return on a "typical" marketing campaign more often than those not using marketing automation applications More than 200 organisations were surveyed with the objective of identifying how top performing organisations utilise marketing automation technologies to accomplish superior performance, to produce the report
This article was originally published on Marketingservicestalk on 15 Oct 2007 at 8.00am (UK)
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Michael Emerson, Chief Marketing Officer, Aprimo, commented: "In an era where marketers are being held accountable for every pound spent, automating the process helps to track and manage where the money is going and where it is making an impact.
"Marketers should be embracing this technology, as it allows them to demonstrate to the company's stakeholders that the marketing budget is a necessity that ends up paying for itself".
Aprimo's customers are ensuring that they get the most return on their marketing investment through the use of Aprimo Enterprise, Aprimo's flagship Enterprise Marketing Management (EMM) suite.
To meet business users' needs, Aprimo Enterprise delivers a complete solution for EMM, including: Planning and Financial Management, Production Management, Asset Management, Enterprise Campaign Management, Marketing Performance Management, Technology and Tools.
These tools provide insight into the marketing process for both marketers and a company's executives, and allow marketers to better budget, manage and track marketing spend, and make adjustments in an agile manner to ongoing marketing campaigns.
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