New edition of Marketing Manager's Yearbook

Business contact information provider AP Information Services has launched the 2007 edition of the definitive directory of marketing contacts.

Now in its 16th edition, The Marketing Manager's Yearbook is the leading annual directory listing in-depth contact information on over 47,000 marketing decision-makers in 10,500 major UK companies and organisations.

The Marketing Manager's Yearbook 2007 provides comprehensive details of major company marketing budgets, details on number of staff and information on the type(s) of marketing spend and in some cases what agencies are currently used.

This insight allows all suppliers of products and services to the UK marketing sector to effectively target its most active buyers.

For the first time this year, The Marketing Manager's Yearbook contains a new contact search index, making it easy for users to find marketing professionals at director, manger and executive level by surname.

All companies in this directory are broken down by geographical region and industry and each major company is selected on the basis that they have over 100 employees and/or a marketing budget over GBP100,000.

The directory also contains research on the latest trends, and original articles such as "Making the budget work harder - Direct mail and integration" by Alex Batchelor - Marketing Director for the Royal Mail.

Furthermore, the directory contains in-depth information on 5,000 suppliers of products and services to the marketing sector.

This allows marketing professionals to identify easily the most appropriate provider of services/products required.

All the marketing suppliers found in The Marketing Manager's Yearbook are also available on the free directory service www.findasupplier.info.

Find a Supplier contains information on marketing consultants, agencies, products and services, which enables marketing professionals to find new services quickly and easily online.

Helen Helmer, editor of the Marketing Manager's Yearbook 2007 at AP Information Services, said: "The Marketing Manager's Yearbook is fundamental when trying to gain new leads as it provides the names of key marketing decision-makers in thousands of major UK companies.

"As The Marketing Manager's Yearbook is the UK's biggest source of detailed information on marketing contacts, it's also a vital reference tool for companies wishing to source suppliers of marketing and marketing-related products and services, and also those looking to research trends and monitor their competitors.

"Our principal objective remains to provide a comprehensive reference resource for all players in the sector.

The Marketing Manager's Yearbook 2007 costs GBP175 + pandp.

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