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News Release from: APA (Association of Publishing Agencies) | Subject: APA Creative Awards
Edited by the Marketingservicestalk Editorial
Team on 10 July 2008
Virgin's Electric! named most creative
mag
Electric!, the customer magazine from Virgin Media, published by Redwood, has been named most creative customer magazine at the APA Creative Awards, held at Kensington Roof Gardens.
Electric! picked up two awards including Best Designed Magazine (consumer) and Best Overall Creative Solution, both of which were highly competitive with ten other shortlisted titles in each category It was the only brand to pick up two awards
This article was originally published on Marketingservicestalk on 10 Jul 2007 at 8.00am (UK)
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The magazine takes a light-hearted and witty tone and served to deconstruct the traditional magazine style.
The judges were impressed with the magazine's stylish blending of editorial content with information on the client's services and felt that its 'ability to change perception is its greatest quality.' The full list of winners is as follows.
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Best Creative Innovation Online: British Heart Foundation www.junkmonkeys.co.uk; John Brown.
Best Creative use of Print: The Goodwood Revival Programme; Northstar.
Best Designed Magazine (Consumer): Virgin Media Electric!; Redwood.
Best Designed Magazine (B2B): Royal Mail Contact; Redwood.
Best Designed Website: Duchy Originals www.duchyoriginals.com; Story Worldwide.
Best Environmental Innovation: Transport for London - London Loop; Forward.
Best Landing Page: NSPCC www.yourfamily.org.uk; Redwood.
Best Original Photography: Crystallized for Swarovski; John Brown.
Best Original Illustration: We Love Magazines for Colophon2007; John Brown.
Best Typography: David Morris Watches; Seven Squared.
Best Front Cover: Audi Magazine; Northstar.
Best Overall Creative Solution: Electric!, Virgin Media: Redwood.
Julia Hutchison, Chief Operating Officer, APA, said: "Over the last year the customer publishing industry has experienced an explosion of creativity and the competition in each award category was extremely fierce.
"This year we saw a 50 per cent increase in the number of entries, building on the enthusiasm for the awards of last year.
"We are delighted that the awards have been adopted as a benchmark for the creative ingenuity being shown in the industry.
"In such successful times, we are constantly aware of the importance of highlighting the level of innovation that our members are exhibiting throughout the year, maintaining customer publishing's position as the creative industry".
Emily Fovargue, Head of Publishing, Royal Mail, said: "The creative bar has yet again been raised by the customer publishing industry and these awards reinforce the importance of the medium as part of a successful and powerful marketing strategy for major brands.
"The level of creativity demonstrated by the entries and winners show that we have a lot to look forward to from this flourishing industry".
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