APA releases shortlist for Olive awards

The Association of Publishing Agencies (APA) has announced the shortlist for its inaugural Olive awards, which recognise creative and innovative thinking in the customer publishing sector.

The following titles have been shortlisted for consideration: Best Front Cover - Shortlist.

America's Cup Magazine, Haymarket Network; Prudential, Publicis Blueprint; Business Life, Cedar Communications; Ronnie Scott's Magazine, John Brown; Champions Magazine, Haymarket Network; Sky the Magazine, John Brown; Contact, Redwood; Source, John Brown.

Land Rover Onelife, Redwood; The London Magazine, Cedar; Landscape, Wardour Publishing and Design; Toni and Guy Magazine, Publicis Blueprint; Mag:ma, Specialist; Waitrose Food Illustrated, John Brown.

Best Landing page - Shortlist.

British Olympic Association, Haymarket Network; Chrysalis Radio, Galaxy Game Zone; fortytwodegrees.com, Cedar; ITV Media, Wardour Publishing and Design; Tesco Magazine online, Cedar.

Best Use of Photography - Shortlist.

America's Cup Magazine, Forward; Patek Phillipe, Haymarket Network; Army, Haymarket Network; Sainsburys Magazine - Working Life Feature, Seven Squared; Jaguar - Clothes Horse, Haymarket Network; Swarovski, John Brown; Liv - Dummy, Redwood; Toni and Guy, Publicis Blueprint.

Liv - Engine Art, Redwood; Waitrose Food Illustrated, John Brown; Merry Hill Magazine, Sunday; Waitrose Food Illustrated, John Brown; Galerie Papers - mreal, John Brown.

Best use of Illustration - Shortlist.

33 Thoughts, John Brown; Oriental Express Magazine - Eastern and Oriental, The Illustrated London News Group; Contact, Redwood; Power On - Know your rights, BBC Customer Publishing; CPO Agenda, Redactive; Sainsbury's Magazine- Bliss or Break, Seven Squared; Fresh, Specialist; Toni and Guy - Get Kinky, Publicis Blueprint; Goodwood Revival Programme, Northstar; Toni and Guy - Homme Icon, Publicis Blueprint; Land Rover Onelife, Redwood; Vauxhall, Brooklands; Orient Express Magazine - International, The Illustrated London News Group.

Best Use of Typography - Shortlist.

Army Magazine, Haymarket; Network Design Council Magazine, Haymarket Network; A Journal of Interest, Seven Squared; Toni and Guy - Spas, Publicis Blueprint; Toni and Guy - Kicks off, Publicis Blueprint.

Best Creative Innovation in Print - Shortlist.

Contact - Blank Page, Redwood; Panasonic Media Guide, Haymarket Network; Ronnie Scott's Magazine, John Brown; Swarovski, John Brown.

Best Creative Innovation Online - Shortlist.

Bonneville, Haymarket Network; Chrysalis Radio- Galaxy, Zone; Instant Rapport, Specialist; Sprays of her life, Story Worldwide.

These entries will now be subject to a second round of judging by representatives from the design and creative industries.

The winner of each category will also be put forward for the award of "Best Overall Creative Solution", sponsored by Royal Mail.

The results will be announced at an informal ceremony on 5 July, 2007 at the Design Museum.

The Olives will complement the annual APA Customer Publishing Awards, held in November, which recognise effectiveness in customer publishing.

Julia Hutchison, COO for the APA, commented: "The shortlisted entries reflect the creativity that is driving the ongoing success of the industry, for both online and offline titles.

"As the industry grows, we are seeing increasing diversity as the range and quality of titles shortlisted demonstrates.

"With the industry growing at such a remarkable rate, we are sure that these awards will also go from strength to strength in the future".

Emily Travis, Head of Publishing at Royal Mail, added: "The shortlisted titles span across a range of different sectors, reflecting the multiplicity of the modern customer publishing market.

"Clearly customer magazines are delivering for brands, and organisations have realised that a creative core to the publication is a key factor in improving engagement with readers and ultimately driving the success of the title and delivering".

The introduction of the Olive awards marks the latest in a raft of new initiatives from the APA, following the launch of research consultancy service APA Insight and new business service APA Ask, which has already led to several high-profile new magazine pitches including Bang and Olufsen and Audi.

Mintel recently estimated that the customer magazine medium will be worth over £1 billion by 2011; spend in the medium currently stands at £788m - making it the fastest-growing medium after internet advertising.

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