Product category:
Customer publishing
News Release from: APA (Association of Publishing Agencies) | Subject: Olive awards
Edited by the Marketingservicestalk Editorial
Team on 27 April 2007
APA calls for entries for Olive creative
awards
The Association of Publishing Agencies (APA) has opened entries for its inaugural Olive Awards, which will showcase the best in customer magazine creativity and design.
The Olives will complement the annual APA Customer Publishing Awards, held in November, which recognise effectiveness in customer publishing The APA has introduced the new event to spotlight the fresh thinking demonstrated in the customer publishing industry, where many magazines are leading the way in design as well as in delivering robust results on marketing objectives
This article was originally published on Marketingservicestalk on 14 Jun 2007 at 8.00am (UK)
Related stories
APA releases shortlist for Olive awards
The Association of Publishing Agencies (APA) has announced the shortlist for its inaugural Olive awards, which recognise creative and innovative thinking in the customer publishing sector.
B2B customer magazines boost brand appeal
The APA has launched new findings from its pioneering customer magazine effectiveness benchmark - the APA Advantage Study, focusing specifically on business-to-business customer titles.
The Olive winners will be announced on 5 July 2007 at an informal ceremony at the Design Museum, and are open now.
A shortlist will be announced on 21 May 2007.
Categories for the new awards include the following: Best cover, Best landing page, Best photography, Best illustration, Best use of typography, Best creative innovation in print, Best creative innovation online, Best overall creative solution - sponsored by Royal Mail.
Further reading
Volvo scoops top prize at APA creative awards
Liv, Volvo's customer magazine, has scooped Best Overall Creative Solution at APA's inaugural Creative Awards, held at London's Design Museum, for a fashion shoot created by Redwood.
Record year for customer magazines
The customer publishing industry has experienced huge success in the first six months of 2007 with 120 new titles.
Julia Hutchison, chief operating officer of the APA, commented: "Customer publishing is now a well-established and highly effective tool in the marketing arsenal.
"One of its biggest strengths is its ability to engage with the consumer, and creative thinking plays a big part in this success.
"As the medium matures and explores new channels to build on relationships with the reader, creative thinking becomes ever more important.
"The effectiveness awards focus more on the results customer magazines continue to deliver for brands: the Olives have been created to recognise and reward the fresh and imaginative thinking that drives the customer publishing industry forward in constantly seeking out new and better ways to engage with readers".
Emily Travis, Head of Publishing at Royal Mail, added: "For a medium that relies on effectively engaging with readers, creativity is an essential part of the customer publishing equation.
"The new awards will present a wonderful opportunity to showcase the variety and imagination prevalent in the current crop of customer titles - exactly the reason why the medium is delivering so well for brands".
The introduction of the Olive awards marks the latest in a raft of new initiatives from the APA, following the launch of research consultancy service APA Insight and new business service APA Ask, which has already led to several high-profile new magazine pitches including Bang and Olufsen and Audi.
Mintel recently estimated that the customer magazine medium will be worth over £1 billion by 2011, spend in the medium currently stands at £788m - making it the fastest-growing medium after internet advertising.
The Association of Publishing Agencies (APA) is the representative body for customer magazine publishers, under the umbrella of the Periodical Publishers Association (PPA).
Formed in 1993, the APA now has 31 members, producing publications for more than 350 leading companies in the UK and internationally.
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