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Association of Publishing Agencies
All articles from Association of Publishing Agencies
APA summit focuses on branded editorial content
The Association of Publishing Agencies (APA) has announced that the International Content Summit, to be held on 24 November 2010, will focus on branded editorial content.
News from Marketingweek Marketplace, 21 July 2010
Websites must make effort to engage consumers
The Association of Publishing Agencies (APA) has revealed research that suggests customers browsing the internet are more likely to make a purchase if a website makes the effort to engage them.
News from Marketingweek Marketplace, 28 September 2009
Customer publishing report highlights growth
A report on the customer publishing industry has revealed that the communication channel has experienced impressive growth in the face of a tough economic climate for media and marketing.
News from Marketingweek Marketplace, 28 January 2009
Customer publishing prompts discussion says APA
Research from the Association of Publishing Agencies (APA) has revealed that customer magazines play an important role in generating word of mouth for brands.
News from Marketingweek Marketplace, 17 September 2008
Customer magazines top consumer marketing poll
Customer magazines are consumers' top communications choice, cited as the most relevant and informative form of direct marketing, according to new research commissioned by the DMA.
News from Marketingweek Marketplace, 21 July 2008
Virgin's Electric! named most creative mag
Electric!, the customer magazine from Virgin Media, published by Redwood, has been named most creative customer magazine at the APA Creative Awards, held at Kensington Roof Gardens.
News from Marketingweek Marketplace, 10 July 2008
APA continues to push creative boundaries
Design and creative industry figureheads have paid tribute to creativity within the customer publishing industry following the judging of the second annual APA Creative Awards.
News from Marketingweek Marketplace, 4 June 2008
Customer publishers develop digital expertise
Independent research from Contented reveals that digital agencies have misjudged the threat posed by customer publishers and the growing trend for editorialisation of brand in the digital arena.
News from Marketingweek Marketplace, 30 April 2008
Boots wins top customer publishing accolade
Boots' customer title Parenting Club Magazine picked up the hotly contested Customer Publishing Solution of the Year at the Association of Publishing Agencies' Customer Publishing Awards 2007.
News from Marketingweek Marketplace, 23 November 2007
Record year for customer magazines
The customer publishing industry has experienced huge success in the first six months of 2007 with 120 new titles.
News from Marketingweek Marketplace, 1 October 2007
Sean King takes up APA chairmanship
Sean King, director at Seven Squared, has taken over tenure as Chairman of the Association of Publishing Agencies from Jason Frost, managing director and co-founder of Publicis Blueprint.
News from Marketingweek Marketplace, 26 July 2007
Volvo scoops top prize at APA creative awards
Liv, Volvo's customer magazine, has scooped Best Overall Creative Solution at APA's inaugural Creative Awards, held at London's Design Museum, for a fashion shoot created by Redwood.
News from Marketingweek Marketplace, 10 July 2007
APA signs members for business-boosting service
News International, Caspian Publishing, MediaClash and River Publishing have joined the Association of Publishing Agencies, the trade body tasked with growing the customer publishing market.
News from Marketingweek Marketplace, 5 July 2007
APA releases shortlist for Olive awards
The Association of Publishing Agencies (APA) has announced the shortlist for its inaugural Olive awards, which recognise creative and innovative thinking in the customer publishing sector.
News from Marketingweek Marketplace, 14 June 2007
B2B customer magazines boost brand appeal
The APA has launched new findings from its pioneering customer magazine effectiveness benchmark - the APA Advantage Study, focusing specifically on business-to-business customer titles.
News from Marketingweek Marketplace, 21 May 2007
APA calls for entries for Olive creative awards
The Association of Publishing Agencies (APA) has opened entries for its inaugural Olive Awards, which will showcase the best in customer magazine creativity and design.
News from Marketingweek Marketplace, 27 April 2007
Featured articles
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Mirri creates metallic invitation for Specsavers
Mirri, a division of Celloglas, has enabled the production of a digitally-printed sparkly metallic invitation for Specsavers's 'Strictly Specsavers' annual midsummer ball.
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Momentum Instore - latest company news
21 July 2010 - Momentum Instore has appointed Jane Margetts to the role of marketing manager.
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