http://www.marketingservicestalk.com/news/apa/apa000.html APA (Association of Publishing Agencies) news releases on Marketingservicestalk en-gb Copyright (C)2008 Pro-Talk Ltd. All rights reserved. Thu, 20 Nov 2008 08:00:00 UT Thu, 20 Nov 2008 08:00:00 UT http://www.pro-talk.com/images/protalklogo90.gif http://www.pro-talk.com/ 90 79 Research from the Association of Publishing Agencies (APA) has revealed that customer magazines play an important role in generating word of mouth for brands. Wed, 17 Sep 2008 08:00:00 UT APA (Association of Publishing Agencies) http://www.marketingservicestalk.com/news/apa/apa112.html Customer magazines are consumers' top communications choice, cited as the most relevant and informative form of direct marketing, according to new research commissioned by the DMA. Mon, 21 Jul 2008 08:00:00 UT APA (Association of Publishing Agencies) http://www.marketingservicestalk.com/news/apa/apa111.html Electric!, the customer magazine from Virgin Media, published by Redwood, has been named most creative customer magazine at the APA Creative Awards, held at Kensington Roof Gardens. Thu, 10 Jul 2008 08:00:00 UT APA (Association of Publishing Agencies) http://www.marketingservicestalk.com/news/apa/apa110.html Design and creative industry figureheads have paid tribute to creativity within the customer publishing industry following the judging of the second annual APA Creative Awards. Wed, 04 Jun 2008 08:00:00 UT APA (Association of Publishing Agencies) http://www.marketingservicestalk.com/news/apa/apa109.html Independent research from Contented reveals that digital agencies have misjudged the threat posed by customer publishers and the growing trend for editorialisation of brand in the digital arena. Wed, 30 Apr 2008 08:00:00 UT APA (Association of Publishing Agencies) http://www.marketingservicestalk.com/news/apa/apa108.html Boots' customer title Parenting Club Magazine picked up the hotly contested Customer Publishing Solution of the Year at the Association of Publishing Agencies' Customer Publishing Awards 2007. Fri, 23 Nov 2007 08:00:00 UT APA (Association of Publishing Agencies) http://www.marketingservicestalk.com/news/apa/apa107.html The customer publishing industry has experienced huge success in the first six months of 2007 with 120 new titles. Mon, 01 Oct 2007 08:00:00 UT APA (Association of Publishing Agencies) http://www.marketingservicestalk.com/news/apa/apa106.html Sean King, director at Seven Squared, has taken over tenure as Chairman of the Association of Publishing Agencies from Jason Frost, managing director and co-founder of Publicis Blueprint. Thu, 26 Jul 2007 08:00:00 UT APA (Association of Publishing Agencies) http://www.marketingservicestalk.com/news/apa/apa105.html Liv, Volvo's customer magazine, has scooped Best Overall Creative Solution at APA's inaugural Creative Awards, held at London's Design Museum, for a fashion shoot created by Redwood. Tue, 10 Jul 2007 08:00:00 UT APA (Association of Publishing Agencies) http://www.marketingservicestalk.com/news/apa/apa104.html News International, Caspian Publishing, MediaClash and River Publishing have joined the Association of Publishing Agencies, the trade body tasked with growing the customer publishing market. Thu, 05 Jul 2007 08:00:00 UT APA (Association of Publishing Agencies) http://www.marketingservicestalk.com/news/apa/apa103.html The Association of Publishing Agencies (APA) has announced the shortlist for its inaugural Olive awards, which recognise creative and innovative thinking in the customer publishing sector. Thu, 14 Jun 2007 08:00:00 UT APA (Association of Publishing Agencies) http://www.marketingservicestalk.com/news/apa/apa102.html The APA has launched new findings from its pioneering customer magazine effectiveness benchmark - the APA Advantage Study, focusing specifically on business-to-business customer titles. Mon, 21 May 2007 08:00:00 UT APA (Association of Publishing Agencies) http://www.marketingservicestalk.com/news/apa/apa101.html The Association of Publishing Agencies (APA) has opened entries for its inaugural Olive Awards, which will showcase the best in customer magazine creativity and design. Fri, 27 Apr 2007 08:00:00 UT APA (Association of Publishing Agencies) http://www.marketingservicestalk.com/news/apa/apa100.html