Product category:
Telemarketing
News Release from: Ant Marketing
Edited by the Marketingservicestalk Editorial
Team on 28 January 2008
Ant invests in technology to enhance
operation
Telemarketing company Ant Marketing has invested more than GBP40,000 in its IT infrastructure and appointed an experienced specialist to implement the developments.
The significant financial investment by Ant, which is in direct response to business growth as well as recent industry legislation, will enable the company to speed up its operation and further improve customer service and campaign delivery Staff performance will more easily be monitored, training needs readily identified and data stored, accessed, secured and integrated more efficiently across the business
This article was originally published on Marketingservicestalk on 6 Mar 2007 at 8.00am (UK)
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Unlike many telemarketing companies, Ant is focusing on in-house development of web-based systems and applications, including diallers and data management tools.
Jonathan Liversidge, who has a Master's Degree in IT and Management, and more than 11 years' experience as an IT manager and developer, has joined Ant as IT director specifically to implement and develop new systems across the company's sites in Broomhill, Sheaf Quay and Rotherham.
He said: "Managing data is paramount to the operation of any telemarketing company, which is what has driven Ant to making such a substantial investment; it will ensure that the company increases its competitiveness by dealing efficiently with all aspects of information delivery and management, as well as improving quality across the business.
"There's a lot of work to be done but I am thoroughly enjoying the challenge and keeping Ant ahead of the game".
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