Anexa Teleservices launches AnexaOnDemand

AnexaOnDemand is an outsourced Hispanic language call centre service that significantly reduces the cost per lead and cost per sale of direct response and lead generation advertising.

One of Anexa's first AOD customers, a large life insurance company, is running a multi-station radio campaign on the Univision network in Dallas, Texas.

Listeners who respond will be calling Anexa's new 1,800 seat facility in Hermosillo, and talking to agents using AOD to collect and distribute the leads.

AnexaOnDemand combines web-based software with inbound/outbound call centre infrastructure to deliver value to the advertising process from measurement to call reception, through to lead management.

Anexa's software allows an advertiser to log in and in 30 minutes have their own 24/7 call centre ready to collect leads and measure campaign results.

Advertisers need a better way to measure the results of their response and lead generation based advertising campaigns.

They do this by obtaining multiple 1-800 numbers from Anexa, and using a different number for each ad.

As the calls come into the Anexa call centre, the advertiser can log in and monitor the leads coming in for each number.

After measuring the results over a given period the advertiser can then very accurately determine which ads, in which markets, and on which media are effective, and make the necessary adjustments.

By changing scripts and FAQs in real time, advertisers can quickly improve lead quality, and then use AOD's lead management tools to more effectively distribute leads to the appropriate sales people.

Combine all this with Anexa's no set-up fee, per minute pricing, and instant access to a 24/7 on-demand scalable call centre, and the result is a significantly reduced cost per sale.

"Getting started with AOD was very easy - it allows me to offer my clients an economical way to have their calls answered and their appointments set", said Shannon V Bennet, President, Platinum Marketing, a full-service boutique advertising/marketing agency.

"I can now provide a full solution from planning and placing the media campaign to taking calls and measuring overall effectiveness".

"The client does not have to worry about how many agents are needed to take their calls," said Mark Renfroe, President of Anexa Teleservices.

"We think AOD will add tremendous value to the advertising efforts of our customers.

"The ability to measure performance, and have a call centre operational and taking leads in 30 minutes is what advertisers have been demanding".

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