Product category:
Integrated marketing
News Release from: an agency called england
Edited by the Marketingservicestalk Editorial
Team on 26 June 2008
Cartridge World appoints england
Cartridge World has appointed Leeds-based marketing and communications company, an agency called england, to handle its marketing account worth in excess of GBP1million.
England is working on a number of new projects for Cartridge World, the market-leading retailer of refilled and remanufactured printer cartridges, which has almost 300 franchises across the UK The agency will develop Cartridge World's brand strategy with the aim of increasing awareness with consumers and small businesses, as well as with potential new franchisees
This article was originally published on Marketingservicestalk on 29 Jan 2008 at 8.00am (UK)
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England will be responsible for advertising, creative design, media planning and buying, PR and website design.
Following a successful post-Christmas television campaign, england has negotiated and implemented a four-month broadcast sponsorship package with ITV4 which began in June.
It has also developed the public relations strategy, including launch of Cartridge World Carbon Zero Racing, the first European motor-racing team to announce its intention to operate a zero carbon policy.
Cartridge World Carbon Zero Racing will compete in the 2009 HiQ MSA British Touring Car Championship.
Richard Midgley, managing director of england, said: "Cartridge World has clear plans to continue expanding with new franchises opening in the coming year; england is working on a number of on-going projects ".The real value of the ITV4 sponsorship lies in the consistent audience generated by the channel, enabling us to build sustainable coverage and frequency for Cartridge World, while remaining cost effective".
Simon Smith, Head of Marketing - Europe for Cartridge World, added: "England has a team of specialists in every relevant field.
"We have been working closely with the agency to build clear understanding of our short and long-term ambitions for the brand and england has already brought expertise, enthusiasm and creativity to a number of projects".
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