Online market research from Marketest
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Marketest product story
Edited by the Marketingweek Marketplace editorial team
Jun 18, 2009
Marketest carries out online market research from the initial study of the business problem through to a full written report with comments on the most relevant results.
The company provides local, national and international market research using a group of more than 600,000 targeted panellists.
Questionnaires are posted online for access by a specific number of panellists qualitatively selected according to the profile that the client is looking for.
The answers provided by the panel provide an insight into their habits, needs and preferences, which can be used to make a judgement on how likely they would be to buy a business's product.
Questionnaires are usually available online for two weeks and the results are then analysed, so within a short space of time the company will have a good view of its potential and viability.
Costs vary according to the number of people in the panel, and their profile.
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