Forecourt digital signage delivers sales uplift

Amscreen has announced that its forecourt network is being used by advertisers such as Amex, Visa, Camelot, Red Bull and Lucozade to reach an audience of more than 12 million people every fortnight.

The company claimed that this figure is set to rise to 40 million per fortnight by June, when the network rollout is complete.

Amscreen is the official digital signage partner to fuel brand BP and also independent forecourt retailers MRH Retail, Euro Garages and Motor Fuel Group.

Its network of close proximity signage units has been installed in more than 1,000 forecourt convenience stores across the UK over the last year, with more partners to join the network in the coming months.

'Our forecourt network allows advertisers to access a significant volume of engaged consumers in locations where they are easy to reach and at a time when they are receptive to messages,' said Simon Sugar, chief executive offer at Amscreen.

Results from Electronic Point of Sale (EPOS) tests conducted for sales house Digicom on three of the advertising campaigns running on Amscreen's forecourt network demonstrate that the medium is ideally placed to prompt consideration and purchase.

Tests were conducted on three separate advertising campaigns from brands in the soft drinks, chocolate bar and mint categories and all demonstrated sales uplifts of between 20 per cent and 36 per cent.

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