Shell picks Amscreen for forecourt digital signage
An
Amscreen product story
Edited by the Marketingweek Marketplace editorial team
May 12, 2010
Amscreen has been appointed by Shell as its exclusive digital signage provider in a five-year deal, extending its power in the petrol forecourt market.
The company's close proximity signage units will be installed in approximately 580 of Shell's company-owned sites from April 2010.
Amscreen's forecourt network will now run across more than 1,500 locations and deliver an audience of more than 35 million people every fortnight.
The digital signage units carry customer information, live traffic updates, advertising for in-store promotions as well as messages from national and regional advertisers.
The network across all sites utilises Amscreen's bespoke 'plug-and-play' technology, which allows screen content to be updated remotely and in real time without the need for any extra cabling or IT infrastructure on site.
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