Ambergreen offers search marketing excellence

Ambergreen was one of the UK's first specialist search marketing agencies and continues to report strong growth.

Online is the fastest growing sector of advertising and the most aggressive of any market in the world.

Worth GBP2.8bn in the UK alone in 2007, it has systematically decimated radio, cinema and newspaper advertising spend over the last five years and is predicted to overtake TV by the end of 2009.

From being the smallest market sector in 2003 to the third largest in 2007 at 16 per cent, online advertising is growing 38 per cent year on year.

Ambergreen was one of the UK's first specialist search marketing agencies.

Founders Grant Whiteside and Tino Nombro were among the first marketers to understand the powerful potential of search marketing and secure a position at its cutting edge.

Intellectually and technically strong, Nombro and Whiteside are widely respected as top players in the intelligent application of search marketing.

Today search is business critical to all brands.

Sales, reputation and communication are all defined by search and how successfully the brand has harnessed the search engines.

In a world where 30 years is lived in 30 months it is easy to forget how quickly the internet has revolutionised our lives socially, economically and politically.

Google is only nine years old; Myspace three years.

At seven years old, Ambergreen is an internet veteran and is still pioneering the frontiers of search, working with some of the most exciting and innovative online brands in the world including, Thomas Cook, The New Football Pools, Hotel Chocolat and Marks and Spencer Money.

Search marketing is still evolving at breakneck speed.

A campaign created six months ago will be outdated and irrelevant today.

New techniques, new media, new behaviours mean that campaigns are constantly changing to keep up with market changes.

A good agency stays ahead of the game by being proactive, not reactive.

The rapid growth of search marketing into a billion pound industry has attracted the big media buying conglomerates.

Bulldozing into search they offer a basic, unsophisticated and clumsy service that does not deliver value.

In the highly complex and constantly changing world of search it is vital that agencies have the talent and skill to help clients.

Trusted advisers as opposed to volume dealers.

Until now search has been about technology and algorithms.

The last few years has seen a paradigm shift and today, the long-term success of any search agency lies in its understanding of how brands work online and offline.

The search agency is now becoming the lead agency in any marketing campaign.

Simply because the money a company makes online correlates precisely to what it does with its search agency.

SEO is the new PR, the new spin.

New ideas and concepts can be started online.

For example when TalkTalk launched free broadband in 2006, only 65 people were looking worldwide for 'free broadband'.

Ambergreen mounted a 'guerrilla' search strategy to rapidly and aggressively disseminate TalkTalk's free broadband message across the internet to ensure everyone was talking about it and everyone linked to it.

Ambergreen is still one of the best at search engine marketing.

Its consultants are very, very good at search, winning some of the world's most challenging campaigns and markets.

Ambergreen blows away the smoke and mirrors of search by speaking in plain English and explaining complicated concepts in clear and simple language.

Translating the language of search into useful brand building advice.

The agency applies marketing and business planning principles to identify the needs and goals of a company.

By really understanding its customers and focusing on what is important to the client, Ambergreen gets in among their goals, their KPIs, their vision and dreams to become trusted advisers.

The last two years have seen massive levels of change in the search sector with acquisitions and mergers of search agencies as well as new entrants to the market.

Throughout this period of volatility and upheaval Ambergreen has remained focused on search.

Developing new techniques, adopting new technologies, learning new skills so it can create state of the art strategies for its clients.

This tactic has allowed Ambergreen to create a solid foundation from which to evolve the agency into the UK's leading provider of strategic search marketing.

In March 2008 Ambergreen announced the acquisition of digital agency, Lightershade.

This move allows the agency to implement the powerful strategies it creates for its clients and strengthens the holistic search marketing service Ambergreen offers by developing the content and architecture solutions needed in the constantly changing landscape of rich media applications.

Ambergreen is the first search agency to make this move and it is expected that others will follow its lead.

One of the biggest issues for all search agencies is ensuring strategies are effectively implemented.

Implementation is a critical element of search strategies.

It is vital that a strategy is implemented by specialists with the digital credentials and skill to articulate the strategy.

Ambergreen has embraced the growth of the medium and its evolution.

The social networking phenomenon of the last 12 months has seen the emergence of social networking optimisation strategies.

Pictures, videos, blogs are all included in Ambergreen's universal search marketing campaigns to ensure that a brand takes up as much shelf space as possible.

Mobile technology will have the biggest impact on the search industry going forward.

Improvements and developments in technology such as widgets, mobiles and web2 all fuel the growth of search and shape Ambergreen's strategies.

Ambergreen has carefully brought together a team of search stars.

These highly skilled marketers, with a broad range of experience, work with a high degree of autonomy.

The core strength of its team means that Ambergreen is highly scalable.

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