Ambergreen to speak on future of search

Ambergreen is showcasing its pioneering work developing integrated search marketing campaigns for some of the most competitive markets in the world at Internet World, 29 April - 1 May.

Grant Whiteside, Technical Director and one of Ambergreen's founders, will deliver a seminar entitled 'How to build an E-Superbrand'.

The seminar will look at how Ambergreen helped MyTravel stop underperforming online, increase internet revenues by 400 per cent and emerge as an e-superbrand.

Ambergreen is now working with Thomas Cook, MyTravel's new parent company.

Thomas Cook's Director of E-Commerce Russell Gould will co-present with Whiteside.

The question Whiteside and Gould will ask is 'Can Thomas Cook do even better?' Whiteside, one of the UK's leading authorities in search marketing, has also been invited by Internet World to deliver a session looking at the next steps for search.

This forward looking speech will create a vision of how search is evolving in the constantly changing landscape of digital media.

Whiteside commented: "Search has always moved faster than the speed of light; to be invited to speak at Internet World on the future of search is a huge honour.

"There has never been a more exciting time to be working at the cutting edge of search".

This year's conference will involve delegates from governments, trade bodies and enterprises from around the world.

The aim of Internet World is to demonstrate the latest digital business insight and understanding and to learn from the world's leading experts in digital marketing and business internet.

Ambergreen was one of the UK's first specialist search marketing agencies and is still pioneering the frontiers of search working with some of the most exciting and innovative online brands in the world including Links of London, New Football Pools, NSPCC and Thomas Cook.

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