Acquisition strengthens Ambergreen in search

Ambergreen has announced the acquisition of digital agency Lightershade allowing the agency to implement the powerful strategies it creates for its clients.

Ambergreen's business strategy is to be the UK's leading provider of strategic search marketing.

The acquisition of Lightershade will allow the agency to implement the powerful strategies it creates for its clients.

Additionally Lightershade will be able to develop the content and architecture solutions needed in the constantly changing landscape of rich media applications.

Tino Nombro, Ambergreen's MD, explained: "This acquisition strengthens the holistic search marketing service we offer our clients.

"It greatly enhances our implementation capability, a key tool to support our growth in the search sector, as one of the biggest issues for all search agencies is ensuring that strategies are effectively implemented.

"I believe that this move will create new opportunities for Ambergreen and further enhance our position as on the UK's top search agencies".

Ambergreen is the first search agency to make this move and it is expected that others will follow its lead.

Implementation is a critical element of search strategies.

It is vital that a strategy is implemented by specialists with the digital credentials and skill to articulate the strategy.

Search marketing is still evolving at break-neck speed.

A campaign created six months ago will be outdated and irrelevant today.

New techniques, new media, new behaviours mean that campaigns are constantly changing to keep up with market changes.

A good agency stays ahead of the game by being proactive, not reactive.

For over seven years Lightershade has successfully helped businesses manage information, reduce business risk and increase sales across diverse markets including financial services, education, tourism and the public sector.

Fusing design with technology, Lightershade's professional focus is on usability, accessibility and delivering business results based on deep industry knowledge and a reputation for successful delivery.

The company employs some of the most creative intellects in application design and development today.

Headquartered in Edinburgh, Lightershade is ISO 90001:2000 certified, Investor in People accredited and member of the Usability Professionals Association and the British Interactive Media Association.

Since its creation, Lightershade has been trading as part of the same group of companies as the business-class ISP, Lumison.

Dr Aydin Kurt-Elli, Lumison's CEO and Lightershade board director comments: "This is an exciting time for Lightershade's team and clients alike".

"Lightershade's business model was always very different from that of Lumison and the rest of our group, so by joining with Ambergreen, they create a powerful new force in the market and extend the scope and range of services available to their clients," said Nombro.

"I believe that these businesses have a great fit, and the deal marks a significant new stage in Ambergreen's growth".

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