Ambition promotional campaign comes up roses

An Ambition Communications product story

Edited by the Marketingweek Marketplace editorial team Feb 9, 2010

Purely Roses has appointed Ambition Communications to oversee its UK marketing launch and ongoing promotional and communication activities.

Purely Roses will be promoted via an extensive media relations and promotional PR campaign, customer loyalty and acquisition campaigns, as well as tactical promotional campaigns around the traditional key selling periods such as Valentine's Day, Mother's Day and Easter, as well as driving new purchase occasions and opportunities.