The Shirt Company appoints Ambition

Integrated marketing communications agency Ambition Communications has been appointed to handle the international PR and marketing for The Shirt Company.

The Shirt Company is a British company with global reach, having made its collective mark in London, New York and parts of Asia.

The first collection is an array of stunning white shirts, which reflects the philosophy of creating the perfect shirt.

Whether looking to dress up or down, The Shirt Company knows the importance of timeless elegance and presents a collection with strong clean lines that screams simplicity, style and versatility.

Company principals Donna Middleton and Christina Tontini said: "With many years' experience in the fashion industry we always saw an opportunity for a company to solely focus on designing and producing fabulous women's shirts.

"Our inspiration and drive is to create the perfect shirt.

"We selected Ambition as our strategic partners as we were impressed with their marketing credentials.

"We believe they will be instrumental in helping us become a leading name in designer shirts for the discerning woman".

Rebecca McKinlay, Managing Director, Ambition, said: "We are delighted to be working with The Shirt Company and share their vision and passion for creating the perfect shirt.

"We feel we can make a real impact to their business and develop their brand through effective planning and delivery of marketing and communications".

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