Vonage appoints Ambition as PR agency

Vonage UK, the leading internet telephony company, has appointed Ambition Communications as its media relations agency, following a competitive pitch against eight other agencies.

In partnership with Ambition, Vonage is looking to drive consistent, concise communications to firmly cement its position as the leading internet phone provider - demonstrating value for money, innovation and consumer commitment.

Ambition, established by Becky McKinlay in September 2005, was awarded the account after outlining an ambitious strategy and activity plan that went far beyond the traditional PR remit.

The appointment marks a significant departure for Vonage from the usual technology PR-based approach to an agency with real expertise in the consumer space.

Ambition's approach will unite media relations with online PR, advertising, digital campaigns promotional activities and events - a strategy designed to elevate Vonage beyond the technology sector and into consumers' hearts and minds.

Vincent Potier, Director of Marketing, Vonage UK, said: "Internet telephony is becoming more broadly embraced by the UK population, and Vonage is perfectly placed to respond to this growing consumer demand.

"We were impressed by Ambition's understanding of our requirements and their obvious passion and determination to help us continue to build our brand, beyond the usual media relations channels".

Becky McKinlay, Managing Director, Ambition, added: "This is a dream account for Ambition - an innovative and successful business with a compelling proposition and a desire to do things differently.

"PR will lead our activities and will be made all the more powerful via a surround-sound campaign encompassing digital activities, intelligent advertising placement and creative cut-through.

"We look forward to turning heads".

Established in the UK in April 2005, Vonage has pioneered internet telephony by simply offering a better phone service for less.

It offers unlimited UK and international calling plans starting from just GBP5.99 a month, complete with 19 premium services as standard, including three-way calls, Voicemail Plus and caller display.

In the UK, the award winning Vonage service is sold on the Vonage UK website and through national retailers PC World, Currys, Currys Digital, Comet, and Staples.

Ambition Communications was launched in 2005 and provides marketing communication services including PR, advertising, promotional marketing and design.

Ambition is staffed and run by ex-client side marketers who all have extensive agency experience.

Clients include SideStep, e-skills UK, Diageo Global Duty Free, FeelGood Drinks and Beating Bowel Cancer.

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