Toyota unveils new interactive website

Amaze Digital has designed a new European website for Toyota Marketing Europe, having retained the account following a competitive four-way pitch.

The European website for Toyota Marketing Europe was launched in March and has an updated visual style and delivers a more engaging, user-centred experience.

The core of the site is an updated product presentation template, dubbed the "Model Discovery", which guides visitors through key information on all Toyota models in a logical, linear and intuitive way.

By encouraging customers to move as far as possible along the sales process online, Toyota is using the new site to maximise potential sales opportunities.

Amaze Digital designed the site to utilise web templates developed by Toyota's own technical team using Tridion's content management solution.

This technology enables Toyota to quickly and cost-effectively update site content.

The site will be duplicated in 18 languages to support 26 European countries, and will be made available to all of Toyota's European markets, using Tridion's blueprinting functionality to allow easy localisation and brand consistency.

Amaze worked with Toyota's marketing and technical teams to develop a visual composition and functional framework that enables the exploitation of evolving capabilities and standards such as AJAX and CSS 2.0.

The site showcases Toyota's full range of vehicles, including the newly launched Auris, as well as providing information on services, company news and events.

"It is essential we make the most of our web presence as a marketing tool; people today conduct most pre-purchase research online, so by making our site as interactive and informative as possible, whilst keeping it easy to use, we can maximise the impact we have on our consumers," commented Karen Peeters, European Manager of One-to-One Marketing at Toyota.

"Amaze Digital has demonstrated an ongoing understanding of how best to translate this requirement into a physical site, using its design and technical expertise".

"The aim was to update Toyota's brand presence online, the key to which is an engaging, user-centred experience", said Matt Clark, European Account Director, Amaze Digital.

"Enabling visitors to get exactly what they want from the site with a wide range of options means they are much more likely to follow up their site visit with a trip to the showroom.

"We feel that the new site sets the company up for the challenges of the future and represents the core values of the Toyota brand - quality, design and innovation".

Amaze and Toyota Marketing Europe have a long-term relationship, having worked together for the past five years.

During this time Amaze has worked on a range of projects, including the ongoing European web presence, new car launches, digital marketing and e-learning.

Amaze also provides 24x7 technical support for all projects.

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