Lexus's redefines interactive fleet marketing

Digital media agency Amaze Digital has revamped Lexus GB's company-car website to help the car manufacturer increase its share of the fleet car market.

The redesign coincides with Lexus's ongoing launch of new models such as the such as the IS 220d diesel , RX 400h Hybrid and the GS 450h Hybrid and LS 600h Hybrid, which will appeal to fleet managers, contract hire and leasing companies, and company car drivers.

The new sub-site, which is built on Tridion's R5, is designed to provide all potential fleet customers with information on Lexus's new range of cars as well comprehensive information on taxation and running costs.

It features a series of customer-oriented sections that have a clearly defined user journey, catering for individuals needs including understanding government policy on cash allowances as well as information on whole life costs.

Unlike other car manufacturers, Lexus's new sub-site features a model comparison tool, powered by Jato, a supplier of automotive market intelligence.

This tool allows users to compare their ideal Lexus against any other manufacturer's model at a comparative specification, reinforcing Lexus' belief in its new line of cars and appeal to the fleet market.

ComCar, a supplier of online automotive tools, has provided a cross-competitor CO2 calculator and a whole life costs calculator.

The section also features a comprehensive news and event section written by industry specialist Ashley Martin, ex-editor of Fleet News, ensuring that visitors to the site are kept up to date on a range of topics affecting the fleet industry such as changes in government legislation.

Matt Button, Manager of Database Marketing, Lexus GB, said: "As part of our long-term relationship with Amaze Digital we have delivered a truly unique and powerful company cars section that reflects Lexus' dedication to both our interactive strategy and the fleet industry.

"This section brings new standards to fleet communications and is truly befitting a premium and innovative brand such as Lexus".

Lexus now offers the world's largest range of hybrid cars designed to deliver high performance whilst reducing emissions and improving fuel economy.

"This website is intended to help educate fleet operators and company car drivers about the financial benefits of low emission vehicles and help them make sound practical decisions using the interactive tools," commented Natalie Gross, General Manager, Digital Marketing, Amaze Digital.

Amaze Digital creates interactive digital media solutions which combine consumer requirements and business objectives to deliver ROI.

Amaze Digital is part of web technology solutions company Amaze, which has an unrivalled heritage in digital innovation.

The company has been shaping interactive touch-points and facilitating learning through online interaction for over 10 years.

Amaze Digital offers a broad range of interactive services including: strategic planning, access to the latest innovative technologies, website development, content creation, digital marketing and advertising, creative services, support and managed services.

Clients include: Toyota Europe, Outward Bound, Evolution and Lexus.

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