Alvern link-up offers forecourt advertising sites
An
Alvern Media product story
Edited by the Marketingweek Marketplace editorial team
Apr 2, 2010
Waitrose and the Co-operative have partnered with forecourt media specialist Alvern Media to offer 89 new advertising sites.
These sites will carry the COI's Change4life campaign, which encourages consumers to lead a healthier lifestyle.
The addition of the brands to Alvern Media's partner network enables advertisers to target motorists directly with unavoidable relevant messages supported by long dwell times at the petrol pumps.
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