Youdb selects Alterian marketing technologies

Alterian's marketing technologies have been selected by Brazilian database marketing company Youdb to help drive effective campaigns for its clients.

Youdb has bought Alterian's Selection Planner, Analytical Reporting, Campaign Manager and Data Discovery and Visualisation products to improve the quality of marketing-campaign delivery for clients.

Selection Planner is designed to improve the results of marketing efforts by refining the selection and communication to targeted segments and providing more engaging and relevant offers to customers and prospects.

Analytical Reporting is said to combine the benefits of static business reporting with the interactive nature of analysis to provide insightful analysis across the business.

Campaign Manager enables agencies to carry out working segmentation across millions of prospects and customers to ensure the best-fit prospects are delivered the most suitable campaign possible.

Data Discovery and Visualisation allows businesses to visualise a variety of patterns and relationships within customer data in a dynamic manner.

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