Dynamic Messenger Plus provides on-demand analysis

Alterian has announced the availability of Dynamic Messenger Plus, an on-demand solution that is said to allow marketers to maximise the impact of customer communications.

Dynamic Messenger Plus is said to enable marketers to easily data mine their e-mail response and customer profile data to create new marketing segments and send targeted messages to their subscribers.

Dynamic Messenger Plus combines Alterian's Dynamic Messenger E-mail Platform and its Data Discovery and Visualisation analysis tool.

It is said to address an issue common among marketers - lack of access to all of their data for segmentation and the tools that allow them to utilise that information to build more effective campaigns.

Dynamic Messenger Plus features include the entire suite of standard Dynamic Messenger capabilities, plus: enhanced data visualisation and segment manipulation; direct access to explore profile, behavioural, and performance data together; ability to make discoveries about profiles, even if they were not part of the original segment; and on-demand analysis, all deployed through a software-as-a-service environment.

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