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Alterian technology enhances Bath websites

An Alterian product story
Edited by the Marketingweek Marketplace editorial team Jun 19, 2009

Alterian's web content management technology has been selected by the Bath and North East Somerset council Heritage Services to redesign five key websites.

The websites promote Bath's most popular heritage attractions to national and international tourists.

Potential visitors to Bath have been able to view virtual displays of the museums' collections and take virtual tours of the exhibition galleries online before physically visiting the attractions themselves.

Bath Heritage Services wanted to develop the user experience further and ensure that its websites remained accessible and easy-to-use, and be able to incorporate user-generated content, blogs and forums in the future.

Alterian content management corporate (CMC) was selected to help the council's non-technical users produce, maintain and control complex websites in a simple manner.

The platform's multilingual capabilities were an added attraction; English is not the first language for approximately 20 per cent of the site's visitors, so giving them the opportunity to engage with the site in their preferred language was important.

All public-sector websites are obligated to comply with strict accessibility regulations.

This can cause problems when there are multiple content editors, but the built-in checker function in Alterian CMC ensures that every single page is compliant with all legislation before it can be published and therefore that that the site meets all legal requirements.

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