Analytical Dashboard allows data visualisation

Alterian has announced the availability of Analytical Dashboard, an application designed specifically for business users to monitor and explore key indicators of marketing performance.

Analytical Dashboard presents users with a straightforward solution and user-friendly interface.

The platform provides casual users with clear-cut graphics to more effectively visualise data and understand how the business is running.

Alterian said Analytical Dashboard goes beyond the functionality of standard business intelligence tools by providing links to drive extended analyses and campaign execution through integration with its integrated marketing platform.

Analytical Dashboard requires no training to use and needs no installation or downloads on the client computer.

It provides business users with access to data in the Alterian engine and constructs detailed reports and dashboards quickly and easily.

Analytical Dashboard integrates directly with other Alterian products and reduces the effort and cost in distributing reports through other methods.

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