Alterian offers its technology to Indian marketers

Alterian has announced that Indian marketers will have access to its technology through the formation of Alterian India, in which Alterian has a significant investment.

Alterian India will act as the company's master distributor across India, with exclusive rights to sell Alterian's products to Indian organisations.

Alterian India will recruit a team of local personnel to staff its operation.

The Alterian India team will offer support, training and consultancy to customer organisations from a local level, rather than from the UK.

This local support network is intended to add real value to end users, as any issues and queries will be dealt with in real time by consultants that understand the market that they are operating in.

Alterian's Indian customer base has grown substantially over the past few years through local partners and includes companies such as Vodafone, HDFC Standard Life Insurance and the National Stock Exchange.

This demonstrates India's growth in demand for data-led businesses and loyalty programmes.

Alterian India will support the success of these customers and partners and accelerate business wins.

Its investment in the region builds on its current investment in a software development operation it has had in Bangalore for some time.

Back to top