Alterian marketing platform utilised by TCH
An
Alterian product story
Edited by the Marketingweek Marketplace editorial team
Nov 7, 2008
Alterian has announced a partnership with Targetbase Claydon Heeley (TCH) that will see the direct marketing agency utilise Alterian's platform to underpin its client services offering.
The Alterian Integrated Marketing Platform will extend TCH's marketing services suite, allowing it to accelerate the creation of analytical solutions, improve performance and provide a more cost-effective service.
Targetbase has been working with Alterian in the US since November 2007.
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