Content management enhances N and P website
An
Alterian product story
Edited by the Marketingservicestalk editorial team
Nov 3, 2008
Alterian has announced that Norwich and Peterborough (N and P) is to use Alterian's web content management platform to enhance the building society's customer experience.
N and P's current website is aimed at attracting new customers, but as a static website Alterian suggests it is not as engaging as it could be for existing customers.
In addition, any changes have to be made via the IT department, whereas the marketing department want a user-friendly solution that gives them direct control over the website content.
Alterian Content Management offers a flexible web content management solution for large enterprises, helping them build and run intranets, extranets, websites and other digital channels.
The platform will help N and P marketers build, manage and publish content directly to the website, improving the speed, responsiveness, ease of use and quality of content.
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