Alterian partners with M-Theory Solutions
An
Alterian product story
Edited by the Marketingweek Marketplace editorial team
Sep 11, 2008
Alterian has announced a partnership with M-Theory Solutions to deliver an integrated marketing platform to mid-market organisations.
Through this move, both B2C and B2B companies will have the ability to develop, manage and automate customer acquisition, nurturance, growth and loyalty retention programmes in-house.
Clients will benefit through leveraging the experience of M-Theory Solutions along with the advanced functionality of the Alterian integrated marketing platform.
M-Theory will enhance the capability of Alterian's application through optionally providing data cleansing, demographic and geocode enrichment, as well as targeted prospect lists.
M-Theory Solutions will offer a variety of Alterian's marketing applications to share data, business rules and assets, empowering marketers to plan, create, execute and report across customer touch-points throughout an organisation.
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