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Alterian integrates marketing platform with web
An
Alterian product story
Edited by the Marketingservicestalk editorial team
Aug 27, 2008
Alterian has announced the completion of the first stage of integration between its newly acquired web content management products and its Integrated Marketing Platform.
It has also announced the first contract for the integrated solution, which will be branded Alterian Engage, with Reading Room - an international digital agency.
Alterian's email marketing application Dynamic Messenger can now utilise digital content stored within the web content management products Immediacy and Morello to execute email marketing campaigns, which means:reduced duplication of content across multiple systems in the marketing department; simplified workflow process required to deliver email campaigns; and significantly less time taken from initial marketing idea to campaign execution.
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