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News Release from: Alterian | Subject: Dynamic Messenger
Edited by the Marketingservicestalk Editorial
Team on 16 July 2008
Alterian enhances email capabilities
Alterian, the integrated marketing platform provider, has entered a strategic partnership with Pivotal Veracity, an independent email delivery auditing and optimisation company for large enterprises.
Alterian will integrate Pivotal Veracity technology into its integrated marketing platform, including its industry leading email marketing application, Dynamic Messenger, to provide customers with advanced features and support for email campaigns Pivotal Veracity provides a hosted service that empowers enterprises with tools and expertise to improve the credibility, deliverability and effectiveness of their permission-based online communications
This article was originally published on Marketingservicestalk on 25 Jun 2008 at 8.00am (UK)
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Through the use of Pivotal Veracity, users of Alterian's Dynamic Messenger solution, such as Protocol, Intellidyn, and Palm Coast Data, will benefit from increased functionality and capabilities for planning and executing campaigns, including campaign preview capabilities, deliverability monitoring and reputation monitoring.
Pivotal Veracity's email rendering module features coverage of both standard desktop and mobile device email clients, supporting the growing trend of email delivery to mobile devices.
In addition, Alterian customers will benefit from enhanced customer support, including a network of Pivotal Veracity users and technicians providing best practices and lessons learned.
"We are excited to work with the Alterian Marketing Services Platform," said Deirdre Baird, President and CEO at Pivotal Veracity.
"Alterian provides its customers with an industry-leading integrated marketing platform based on analytics, giving users insight into prospective customers and enabling them to more effectively target campaigns.
"We look forward to joining this already strong solution and giving Alterian customers the resources to take charge of deliverability".
"Pivotal Veracity will enable our customers to harness Alterian's foundation of analytics and our integrated marketing platform to execute campaigns that achieve maximum effectiveness," said David Fowler, Vice President of Deliverability and Privacy, Alterian.
"This new partnership offers a set of tools that provide transparency for email campaigns.
"In combination with Alterian's analytics, this solution will allow our customers to elevate their campaigns to the next level.
"With Pivotal Veracity, we are providing our customers with the best tools to seize this responsibility and achieve winning results".
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