Alterian delivers record results

Alterian, the integrated marketing platform provider, has announced the company's significant growth for the year to 31 March 2008.

The integrated marketing platform industry continues to evolve, and Alterian continues to increase its market presence and industry recognition, reflecting the innovative nature of Alterian's product portfolio and the company's strong vision.

"Alterian continues to solidify its role as the data analytics equivalent of having "Intel Inside" for many marketing services providers and agencies," wrote David Daniels, Vice President and Research Director, JupiterResearch in the JupiterResearch email Marketing Buyer's Guide, 2008: email Service Provider (ESP) Evaluation.

"Alterian is highly suitable and valuable for those marketers seeking a single database and analytics platform to run cross-channel marketing programmes".

In addition to receiving the top scores in Forrester's Forrester Wave: Enterprise Marketing Platforms, Q1 2008 report in the Corporate Strategy, Cost, Installed Base and Partnerships categories, the strength of Alterian's analytics-based offering was specifically recognised: "Alterian's Data Discovery and Visualisation module gets rave reviews from marketers for its ease of use and support for campaign design: Alterian has also successfully integrated most of the acquired IP into the core platform," wrote Suresh Vittal, Forrester Senior Analyst and the report's author.

"The year has seen a strong performance across all regions, including the important North American market", said David Eldridge, Alterian CEO.

"Our investment programme to expand our distribution channels and product range is showing early success with all new products released in the period generating revenue and six new marketing agencies signed as partners".

Alterian signed over 120 new end-user organisations and 15 new partnerships worldwide in the past year, expanding the company's international footprint to a network of over 80 partners.

By the end of its fiscal year, Alterian had active relationships with 10 of the top 12 marketing services providers in the US and 12 of the top 15 marketing services providers in the UK, demonstrating significant market acceptance and momentum, and providing further opportunity to distribute Alterian technology to this channel's existing and new customers.

This year, Alterian also launched an initiative to partner with leading agencies and systems integrators to deliver the benefits of Alterian's platform to their clients.

Alterian has already made significant headway in this space, signing on leading digital marketing agencies as partners such as Paramount Communication Group, Departure Advertising, Fathom SEO, Security Mail and Carat Digital and SIs David Shepard Associates and Sophron Partners.

Continuing to lead the marketing evolution, Alterian announced its intention to acquire web content provider Mediasurface on 16 May, 2008.

The addition of Mediasurface will expand the online execution capabilities of Alterian's integrated marketing platform to encompass websites, corporate intranets, extranets and social media channels, all driven by Alterian's market leading analytics capability.

It will also double the number of employees Alterian has to approximately 300 worldwide.

"This is an amazing time to be a marketer, as the industry is at a crossroads resulting from the shift to online," said Jason McNamara, Alterian's CMO.

"Alterian welcomes its role as an integral part of shaping marketing of the future.

"In the year ahead, we will continue to innovate our platform and delivery models making it practical for marketers to build an integrated marketing operation".

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