Bernhart utilises Alterian e-mail for survey

An Alterian product story

Edited by the Marketingweek Marketplace editorial team Apr 18, 2008

Alterian has announced that Bernhart Associates Executive Search, LLC is using Alterian's Dynamic Messenger e-mail solution to serve as the engine for its Direct Marketing Employment Survey.

Through the use of Dynamic Messenger, Bernhart hopes to enhance the appearance of the survey e-mail and monitor in real-time e-mail open and response rates, ultimately leading to higher response rates from marketing executives.

For almost a decade, the Bernhart Associates Direct Marketing Employment Survey has been well regarded by direct marketing executives as the litmus test for employment trends in the industry.

The survey, published each year in the Direct Marketing Association's Statistical Fact Book, aims to inform, educate and aid individuals in charge of making key hiring decisions by providing hiring projections for the upcoming year.

The growth and credibility of the survey has plateaued due to the restrictions surrounding sending one-off e-mails from a desktop.

Alterian's industry-leading e-mail solution, Dynamic Messenger, was recognised by JupiterResearch as a "market leader" in the 'E-mail Marketing Buyer's Guide 2008'.

The application will allow Bernhart Associates to capitalise on the growing interest in the survey and attract responses through visually appealing survey e-mails, as well as send reminder e-mails to participants.

Dynamic Messenger empowers marketers to fully leverage the marketing database as a single source of customer insight with analytics, reporting and e-mail marketing execution capabilities.

Dynamic Messenger's e-mail solution allows users to upload, create and manage templates and lists for e-mail campaigns while automatically updating contact lists in real-time as inbound requests are received and incorporated.

Bernhart Associates will benefit from the comprehensive online marketing solution that incorporates analytics, campaign management, e-mail deployment, content management and online response management with the ability to deliver targeted messages.