Product category:
Business intelligence
News Release from: Alterian | Subject: Alterian marketing services platform
Edited by the Marketingservicestalk Editorial
Team on 19 March 2008
TransUnion selects Alterian for
analytics
One of Canada's largest consumer credit databases is to use Alterian's enterprise marketing platform for analytics and customer insight.
The Alterian platform will enable TransUnion to easily manage, segment and analyse one of Canada's largest databases of consumer credit files The decision to partner with Alterian comes after a detailed evaluation and existing familiarity with the Alterian platform, as used by its US-based parent for over three years
This article was originally published on Marketingservicestalk on 28 Feb 2008 at 8.00am (UK)
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"The decrease in turnaround time and efficiencies our US customers have received from the deployment was key to our decision moving forward in Canada," said Tom Higgins, director of Analytic and Decisioning Services, TransUnion Canada.
"In today's time-sensitive market, we will be able to take advantage of search, query and analysis efficiencies that will allow us to focus on more strategic and customer-centric activities for our clients that build stronger relationships and greater value".
TransUnion will be deploying the Alterian Engine, a high-performance database application that brings enhanced speed, capacity and flexibility to database management and analysis.
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The Engine uses column-based analytical technology, an exclusive structure which can run complex ad hoc queries spanning huge volumes of data in seconds.
This encourages train-of-thought analysis and provides more granular, useable results.
In addition, TransUnion will adopt Alterian Data Discovery and Visualization, giving marketing analysts the ability to interact with the data and transform it into useful metrics and graphical information.
The Analytical Reporting tool will also be used to ensure that insightful analysis is fully leveraged throughout the business.
"The Alterian platform will increase efficiency and productivity for TransUnion and their customers", explained Mike Fisher, senior vice president Commercial Operations, Alterian.
"With the powerful and flexible analysis capability of the Alterian platform in place, TransUnion will be free to focus its energy and resources on core competencies".
About Alterian Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of over 70 leading marketing services providers, agencies and systems integrators.
By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain actionable insight and use this to execute an integrated marketing strategy across online and offline channels.
With over 70 global partners such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, who deliver Alterian software alongside their own value-added services, to market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone.
For more information about Alterian, our Partner Network or the Alterian Marketing Services Platform please visit, www.alterian.com.
About TransUnion As a global leader in credit and information management, TransUnion creates advantages for millions of people around the world by gathering, analyzing and delivering information.
For businesses, TransUnion helps improve efficiency, manage risk, reduce costs and increase revenue by delivering comprehensive data and advanced analytics and decisioning.
For consumers, TransUnion provides the tools, resources and education to help manage their credit health and achieve their financial goals.
Through these and other efforts, TransUnion is working to build stronger economies worldwide.
Based in Toronto, with global headquarters located in Chicago, Illinois, TransUnion provides local service and support in Burnaby, Saskatoon, Montreal, Quebec City, Rimouski, Charlottetown, Halifax and St.
John's.
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