Product category:
Business intelligence
News Release from: Alterian
Edited by the Marketingservicestalk Editorial
Team on 05 March 2008
Alterian named as market leader in email
service
Alterian, the global enterprise marketing platform provider, has been named a market leader in the JupiterResearch E-mail Marketing Buyer's Guide, 2008: E-mail Service Provider Evaluation.
Amidst several point solutions, Alterian is one of only a few vendors in the leader segment that has its ESP solution fully integrated into a campaign management and analytics platform for both online and offline channels Alterian was among a handful of providers to attain market leader status for the enterprise class segment of the industry round-up
This article was originally published on Marketingservicestalk on 1 Oct 2007 at 8.00am (UK)
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Possible entrants to the constellation were screened based on roughly 340 data points spanning 20 categories, including partnerships, integration capabilities, product architecture and metrics.
Seventeen companies qualified to be included in the enterprise class category of the survey, of which only seven were designated market leaders.
Alterian was specifically commended for its strength in analytics and contact optimisation capabilities.
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These capabilities allow marketers to determine which campaigns are most suitable for which prospects, enhancing the profitability of each prospect.
Alterian's ESP offering, Dynamic Messenger, empowers marketers to fully leverage the marketing database as a single source of customer insight with analytics, reporting and email marketing execution capabilities, while providing a centralised platform for capturing and reporting on campaign and activity data.
"Alterian continues to solidify its role as the data analytics equivalent of having 'Intel Inside' for many marketing services providers and agencies," wrote David Daniels, Vice President and Research Director, JupiterResearch and the chief author, in the report.
"Alterian is highly suitable and valuable for those marketers seeking a single database and analytics platform to run cross channel marketing programs".
"We're pleased that Dynamic Messenger, an important component of the Alterian Marketing Services Platform, has been rated by JupiterResearch as being among the strongest products in the Enterprise email category", said David Eldridge, Chief Executive Officer, Alterian.
"The integration and continuing investment in Dynamic Messenger is a key element of the Alterian platform's ability to bring together online and offline data into a single marketing database, allowing marketers to interrogate and analyse data from their desktop and drive campaigns.
"This is a significant step forward, compared with diverse point solutions for each channel, and drives better marketing results.
"Alterian is delighted to have built a platform which delivers this critical next step in marketing to addressable channels".
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