Alterian launches web-based list creation tool

Alterian, the leading global enterprise marketing platform provider, has announced the official release of List Direct, an intuitive web-based solution for list sales.

Built on the highly acclaimed Alterian Engine, which underpins database management and analysis for hundreds of organisations worldwide, List Direct provides list managers, brokers and marketers with a dynamic, easy-to-use tool for managing, selecting, and procuring data.

Data compilers and list managers can provide list rental customers secure online access to List Direct, allowing them to have control of the data they select, with immediate feedback on the size and cost of their selections, while retaining full control through a comprehensive approval process.

List Direct is easy to deploy and administer, mitigating the risk and opportunity costs associated with building and maintaining an in-house list management and fulfillment solution.

By dramatically reducing the time and effort required to generate counts and orders, List Direct provides an environment that enables service provider staff to focus their resources on enhancing the customer service experience.

"This is a cutting-edge tool that will give our clients and partners a clear competitive advantage," explained Jason McNamara, Chief Marketing Officer, Alterian.

"With the simple, intuitive drag-and-drop functionality Alterian is known for, and a web 2.0 interface, List Direct makes it easy and fast to generate accurate counts and costs and produce the resulting list.

"Marketing services providers can increase volume without adding resources, for greater revenues and profit margins".

"In-house list fulfillment applications and standalone web-based solutions simply don't deliver the performance and functionality demanded by today's list managers and brokers," added Joe Stanhope, Director of Global Product Marketing, Alterian.

"As database marketing and contact centres become increasingly sophisticated, so does the market for data and lists.

"List Direct provides superior functionality through an interface virtually anyone can use to quickly make list purchase decisions".

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