Product category:
Marketing project management and workflow software
News Release from: Alterian | Subject: Communicator
Edited by the Marketingservicestalk Editorial
Team on 01 October 2007
OneandOnly Resorts improves marketing
efficiency
OneandOnly Resorts has chosen Alterian's Operational Marketing software, Communicator, to provide a web-based brand communications centre and improve the efficiency of its marketing operation.
OneandOnly is a leading luxury resort brand, with six resorts in the Bahamas, Dubai, the Maldives, Mauritius and Mexico Communicator has replaced time consuming manual processes and disparate software systems, connecting all parties involved in OneandOnly's global marketing operation, including its central brand team and sales office in North America, sales offices in the UK, France, Germany and Russia and select tour operators worldwide
This article was originally published on Marketingservicestalk on 18 Oct 2007 at 8.00am (UK)
Related stories
Contact Optimizer finds most responsive channels
Alterian, a leading global enterprise marketing platform provider, has launched Contact Optimizer, an application that uses advanced algorithms to maximise the financial return on campaigns.
Alterian launches web-based list creation tool
Alterian, the leading global enterprise marketing platform provider, has announced the official release of List Direct, an intuitive web-based solution for list sales.
OneandOnly examined alternative systems but selected Alterian, the leading global enterprise marketing platform provider, because of its integrated content and digital asset management, ease-of-use for non-technical staff and industry-proven capabilities.
Part of the Alterian Marketing Services Platform, Communicator helps OneandOnly create and distribute marketing content and optimise its marketing operation by allowing easy central management of its brand.
The new system supports a variety of marketing processes - for example, allowing local resorts to work with their marketing agencies on campaigns, while still allowing central approval, or allowing OneandOnly to promote marketing best practice by sharing the most effective examples of campaigns and collateral.
Further reading
Survey shows marketers' investment priorities
The road to customer centricity sees analytics keeping pace with digital marketing spend as seven out of ten cite investment in this area as key priority for 2008.
Alterian Announces Partnership with David Shepard
Alterian has launched a new initiative in North America to make its award-winning software available to marketers who prefer on-premise instead of hosted database solutions.
Fathom selects Alterian's Enterprise Marketing
Fathom SEO, a leader in ethical search marketing and placement, has selected the Alterian Marketing Services Platform to provide clients with enhanced analytics-based marketing capabilities.
New benefits available to OneandOnly include central management of all digital media assets and automated email news update creation.
Future phases include extending the built-in content management tools to allow local resort marketers to publish special offers, based on availability, aimed at specific tour operators from the hundreds with which they work.
Jenny Naylor, Brand Communications Director of OneandOnly, explained: "As custodian of a very valuable luxury brand, it is essential that OneandOnly can easily and correctly apply its brand across all marketing activities around the world and ensure internal communication processes are as efficient as possible.
"With Communicator we're able to deliver brand and marketing information effectively across all our channels and interact quickly with all stakeholders.
"Alterian's experience of working with other major brands was also a key proof-point for us".
"Alterian is delighted to have another prestigious client select our software to reinforce its brand management process and enhance marketing operations," commented David Eldridge, CEO, Alterian.
"Communicator provides a solid foundation for OneandOnly to grow its marketing capabilities, safe in the knowledge that brand value is being maintained around the world".
Simple to use and administer, Communicator enables the delivery of personalised, relevant and timely information to distributed users, sales channels and partners to multiply and improve marketing activity.
Communicator is a complete service to provide a comprehensive marketing portal.
It is ideal for large or distributed marketing teams facing the challenge of managing a brand across many channel partners, outlets, vendors, franchisees or regions.
From a management perspective this allows companies to consolidate disparate web and communications sites into a single platform while still retaining the flexibility and control to permit departmental or localised marketing execution.
Alterian helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies and systems integrators.
Alterian takes marketers on a journey to become analytically led and to integrate their marketing processes, creating value for both the customer and the company.
By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data, and use this to execute an integrated marketing strategy across online and offline channels.
• Alterian: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
