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Alterian
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Alterian launches Professional Edition of CMS
Alterian has launched the Professional Edition of its Content Manager system.
News from Marketingweek Marketplace, 16 April 2010
Webjourney analytics turn information into metrics
Alterian has launched Webjourney, a web behaviour analytics solution that is said to deliver information on individual visitors' interactions with content on an organisation's website.
News from Marketingweek Marketplace, 31 March 2010
Alterian system features web accessibility checker
Alterian has announced the availability of version 5.9.5 of its Alterian Content Manager - Enterprise Edition.
News from Marketingweek Marketplace, 19 March 2010
Alterian summit focuses on customer engagement
Attendees at Alterian's recent Engaging Times European Summit discussed how one-to-one engagement with consumers requires a radically new way of creating content and on-demand services.
News from Marketingweek Marketplace, 9 February 2010
Marketers to focus on social media in 2010
Alterian's annual survey has suggested that 66 per cent of marketing professionals are to invest in social media marketing over the next 12 months.
News from Marketingweek Marketplace, 22 January 2010
Youdb selects Alterian marketing technologies
Alterian's marketing technologies have been selected by Brazilian database marketing company Youdb to help drive effective campaigns for its clients.
News from Marketingweek Marketplace, 6 January 2010
Council to ensure responsible use of social media
Alterian has announced the launch of the Social Media Marketing Council, an independent committee designed to ensure the responsible use of social media and the resulting data by organisations.
News from Marketingweek Marketplace, 20 October 2009
Dynamic Messenger Plus provides on-demand analysis
Alterian has announced the availability of Dynamic Messenger Plus, an on-demand solution that is said to allow marketers to maximise the impact of customer communications.
News from Marketingweek Marketplace, 14 October 2009
Alterian technology enhances Bath websites
Alterian's web content management technology has been selected by the Bath and North East Somerset council Heritage Services to redesign five key websites.
News from Marketingweek Marketplace, 19 June 2009
Communication is key, says Alterian survey
Alterian has released research that reveals that almost half of marketing agencies see achieving effective communication with individuals as the key issue facing marketers over the next 36 months.
News from Marketingweek Marketplace, 28 May 2009
Jigsaw selects Alterian for database improvements
Alterian has announced that Jigsaw will use Alterian's platform to improve the performance and manageability of its database.
News from Marketingweek Marketplace, 30 April 2009
Newspapers utilise G2 Discovery analytics
Alterian has revealed how organisations in the newspaper industry are utilising the G2 Discovery analytical tool to segment target audiences, and maximise customer loyalty and retention.
News from Marketingweek Marketplace, 10 April 2009
Analytical Dashboard allows data visualisation
Alterian has announced the availability of Analytical Dashboard, an application designed specifically for business users to monitor and explore key indicators of marketing performance.
News from Marketingweek Marketplace, 3 April 2009
Banks lagging behind in website performance
The Sitemorse Q1 2009 Finance 1000 Website Index has revealed that UK high-street banks are lagging behind in website accessibility and performance, according to Alterian.
News from Marketingweek Marketplace, 18 March 2009
Alterian offers its technology to Indian marketers
Alterian has announced that Indian marketers will have access to its technology through the formation of Alterian India, in which Alterian has a significant investment.
News from Marketingweek Marketplace, 12 March 2009
Alterian and Infogroup sign expanded agreement
Alterian has announced that Infogroup has signed a new agreement that provides an expanded Alterian platform to Infogroup's clients.
News from Marketingweek Marketplace, 5 March 2009
Alterian Content Management available to Lokion
Alterian and Lokion have announced a partnership through which Alterian Content Management will be available to Lokion's customers.
News from Marketingweek Marketplace, 4 March 2009
LendingTree adopts Alterian content management
LendingTree has relaunched its flagship website following the implementation of the Enterprise edition of the Alterian Content Management platform.
News from Marketingweek Marketplace, 28 January 2009
47% of firms 'market in the dark', says Alterian
A survey by Alterian has revealed that while companies will continue to invest in online marketing in 2009, only 47 per cent of marketers actually use analytics to measure their campaigns.
News from Marketingweek Marketplace, 21 January 2009
Jaguar Land Rover chooses Alterian system
Alterian has announced that Jaguar Land Rover will use Alterian Content Management to manage its global websites.
News from Marketingweek Marketplace, 13 January 2009
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Yomego creates virtual world for book series
Scholastic Children's Books, in partnership with Yomego, is launching a virtual world based on the publisher's 'Horrible Histories' book series.
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