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Harper Macleod goes putty with online campaign

An alias PR and Events product story
Edited by the Marketingservicestalk editorial team Mar 5, 2008

Leading Scottish commercial law firm Harper Macleod LLP is inviting clients and contacts to "Go Putty" with the launch of a novel, online marketing campaign.

The campaign forms part of the firm's 20th anniversary celebrations and features a fun, golf game designed to bamboozle keen and amateur golfers alike.

Following a successful "putt", players are invited to answer questions on events that took place in 1988, the year Harper Macleod was founded.

Harper Macleod Marketing Director, Laura Vernett, said: "We're widely acknowledged as being a law firm with a difference so we continually seek innovative ways to reach our target audiences.

Go Putty enables our clients and contacts to celebrate our 20th anniversary in a fun and engaging way, while reminding them of our firm's core business areas".

Established in 1988, Harper Macleod has 40 Partners, 115 Fee Earners and a complement of 230 staff.

The firm is renowned for its expertise in Public Sector and Housing, Sports, Recoveries, Corporate, Real Estate, Litigation, Banking and Employment and includes The Scottish Government, The Child Support Agency in Scotland, The Scottish Premier League, Whitbread, William Hill, BP, Airtricity, Optical Express and Tulloch Limited in its impressive list of clients.

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