Insight introduces Trackitback show card

Insight has launched the Trackitback show card, which enables exhibitors to capture visitor contact details and maximise their budgets.

The Trackitback card can be given to visitors anywhere across the show so that exhibitors do not need to rely solely on stand footfall to gather visitor details.

Visitors receive a gift with the card that protects their mobile devices if they get lost at the show and for 12 months afterwards.

They register with an SMS text when they arrive and these details can then be used by the exhibitor for show follow-up.

The card is produced in two standard sizes, A6 or A5, with a self-adhesive label branded with the exhibitor logo and contact details, which is transferred from the card to the visitor's mobile device.

At the show, exhibitors distribute the show cards to visitors, who then affix the label to their mobile device.

The visitor then sends a text identifying themselves to register for protection.

The card provides further opportunity for corporate and product information to be given out.

Branding is further enhanced as corporate logos on the labels are displayed continually on mobile devices such as phones, MP3 players, cameras and laptops.

Trackitback can also be used in other database generation activities, including direct marketing, events and gigs, as well as via online promotions, with user registration completed either by SMS or online.

Prices vary based on quantity but, with a short run of 2,000 costing GBP2.74 per unit, Insight believes that it is a very competitive solution, particularly in comparison with traditional show gifts such as memory sticks, golf balls and coffee mugs.

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