Trackitback provides prospect-qualified sales

Insight Group has launched its Trackitback business gift, which provides sales leads that are qualified directly by prospects receiving gifts.

Insight's Trackitback is an annual lost-and-found service for mobile devices.

Given as a business gift, it provides corporate branding, but in order to activate the service, gift recipients need to register their mobile devices and contact details.

This provides the opportunity for sales and marketing communication to continue directly with the prospect.

Provided as an adhesive label in various sizes, Trackitback is delivered on an A6 or A5 card, which provides further opportunity for corporate and product information to be sent to prospects.

Branding is further enhanced with corporate logos on the labels displayed continually on devices such as mobile phones, MP3 players, cameras and laptops.

As a business gift, the Trackitback service provides the recipient with a 12-month lost-and-found service protecting mobile devices from being lost.

Insight believes this is a more attractive and valuable gift than the 'branded freebies' distributed by many companies.

Trackitback can be used in database generation activities including direct marketing, at seminars and exhibitions, events and gigs and via online promotions with user registration completed either by SMS or online.

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