AIM devises B2C promotions and incentives scheme
An
Aim Solutions product story
Edited by the Marketingweek Marketplace editorial team
Mar 18, 2010
AIM Solutions has partnered with Telefonica O2 Ireland to devise and implement its business-to-consumer (B2C) Treats initiative.
O2's customers in Ireland can choose from a range of travel, lifestyle and leisure treats, which can be redeemed at more than 1,000 destinations across Ireland and a further 1,500 worldwide.
Eligible customers will be sent an SMS message to advise them that they have been awarded a 'Special Treat' and give them instructions on the simple mechanism to choose and redeem their reward.
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