Airwide solution targets prepaid mobile customers

Airwide Solutions has announced a real-time loyalty and profiling solution that will enable mobile operators to drive incremental lifetime value across the subscriber base.

This includes hard-to-reach prepaid customers.

The real-time loyalty and profiling solution leverages a partnership with Business Logic Systems and enables mobile operators to stimulate top-ups and usage, reward loyalty and re-activate dormant subscribers.

In the maturing mobile market, operators need to create more value from their customer base, especially from prepaid subscribers.

However, targeting this segment has always been difficult due to lack of customer information and contact details, which makes traditional marketing nearly impossible and very expensive.

Airwide's real-time loyalty and profiling solution is said to give operators the ability to quickly and easily access, analyse and act upon event data in real time to create a targeted two-way dialogue with subscribers via mobile messaging.

Using the Real-Time Prepaid Marketing Engine from Business Logic Systems in conjunction with Airwide's Airgate messaging gateway, the solution enables operators to reach the entire customer base, increasing the lifetime value of subscribers and proactively managing their prepaid base.

The Airwide real-time loyalty and profiling solution focuses on real-time and interactive campaign management from a messaging perspective, leveraging the Airgate Multimessaging messaging gateway for easy multi-channel integration with any existing messaging infrastructure.

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