Airwide's mobile advertising solution takes gold

Airwide Solutions has won the Gold Award in the category of Innovation in Mobile Advertising at the inaugural Visiongain Mobile Advertising and Marketing Awards (MAMAs).

The Innovation Award was the most hotly contested category, drawing up to three times as many entries as the next closest category.

Airwide won for the company's Mobile Advertising solution that enables mobile operators to effectively capitalise on the growing demand for mobile marketing and advertising.

The solution, which has already been deployed at Blyk, the pan-European mobile operator targeted for 16 to 24 year olds, funded by advertising, enables operators to better promote their services and brand differentiation, as well as support multiple advertising models and interactive sales campaigns.

Kaj Hagros, Vice President of Market Development at Airwide Solutions, said: "Winning an industry award of this nature is important validation of Airwide's product direction and vision of enabling compelling new services such as mobile advertising that are based on proven mobile infrastructure.

"Examples such as this service that have been deployed as part of exciting new mobile advertising business models are proof that this is not just a vision, but is also being executed today".

"Clearly the mobile medium is on the move, and for Airwide to win the Gold Award for Innovation is a major milestone," said Richard Walledge, Event Producer for the Visiongain MAMAs.

"Since mobile advertising is still in its infancy, new technologies and approaches to the category abound.

"It was Airwide's capacity to apply technological innovation to solving some of the issues that are inhibiting the growth of mobile advertising, as well as the company's success with real-world customers that made them stand out".

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