Product category:
Mobile marketing
News Release from: Airwide Solutions
Edited by the Marketingservicestalk Editorial
Team on 21 February 2008
NSN reseller agreement brings Airwide to
du
Mobile messaging provider Airwide Solutions has signed a global reseller agreement with Nokia Siemens Networks, with du, the UEA Telecommunications Service Provider, the first customer.
Du was seeking a third party messaging gateway solution to offer controlled access to network capabilities, such as SMS, MMS and WAP technologies, to content partners, and chose to deploy the Airwide technology together with Nokia Siemens Networks The solution integrates with the NSN-delivered network elements, such as messaging centers, browsing gateways, and charging systems
This article was originally published on Marketingservicestalk on 15 Oct 2007 at 8.00am (UK)
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Airwide helps du to reduce the cost and time involved in bringing rich mobile messaging services to market, automating the partner sign-up process, while preserving and maintaining the security and integrity of the underlying core network.
The solution allows du to set service level agreements with its third party Value Added Service content providers, while monitoring their performance through a business intelligence and reporting system.
Syed Nizami, Director for Middle East and Africa at Airwide Solutions, said: "Airwide was chosen due to a clean 100 per cent compliance to the customer requirements, and our ability to meet the aggressive deployment schedule with minimum customisations.
"We are very pleased to deliver the solution jointly with Nokia Siemens Networks.
"This project demonstrates the capability of Airwide to integrate with Nokia Siemens Networks VAS platforms, enabling us together to unify operators' value-added service delivery infrastructure and related business processes".
"With over 120 operator deployments, the maturity of the product suite has become a real competitive advantage and makes us a reliable partner for Nokia Siemens Networks," added Antero Norkio, Head of Global Channels for Airwide.
The Nokia Siemens Networks agreement covers the entire Airwide solution suite for global reselling.
The solutions are delivered through the Nokia Siemens Networks Consulting and Systems Integration business unit that has the capabilities to assist the operator in defining, implementing, delivering and launching Service Delivery Platforms and value-added services.
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