Product category:
SMS and MMS services
News Release from: Airwide Solutions | Subject: AirMessenger Router
Edited by the Marketingservicestalk Editorial
Team on 24 October 2007
Airwide unveils first open mobile
standards
Airwide has unveiled a new version of AirMessenger Router, the only open-standards-based, intelligent messaging router that enables mobile operators to safeguard subscribers from spam and viruses.
AirMessenger Router's enhanced flexibility and security support the Airwide Fusion tiered architecture that allows operators to quickly and affordably launch new revenue-generating services to meet subscriber demand AirMessenger Router leverages the common open policy service (COPS) protocol, which provides an industry standard interface that operators can use to connect to high-performing third-party spam, content and virus filters without having to spend time and money custom-coding the interface
This article was originally published on Marketingservicestalk on 15 Oct 2007 at 8.00am (UK)
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AirMessenger Router gives operators the option of using built-in anti-fraud and anti-spam capabilities or using third-party solutions that suit their specific needs.
Mobile operators can now use AirMessenger Router to block spam messages that, for example, could launch unwanted handset updates that could corrupt subscribers' phones, requiring expensive repairs.
Operators will also protect subscribers from fraud schemes in which a fraudster impersonates a legitimate subscriber's identity for the purposes of sending viruses or other destructive behavior.
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AirMessenger Router also enables operators to deploy home network routing environments that streamline communication with third-party networks, ensuring subscribers can send and receive messages accurately, and with the preferences they have on their home networks.
AirMessenger Router delivers user-defined spam filter settings and allows subscribers to continue to use other types of personalised ringtones and SMS services even when roaming on another operator's network.
This unique combination of home network routing and COPS as enabled by the new version of AirMessenger Router allows operators to offer new value-added services to message recipients, protecting subscribers and reducing churn.
This ability to add value and enhance user-defined control is a key element of Mobile Messaging 2.0, the emerging definition of next-generation mobile messaging.
AirMessenger Router builds on Airwide's Fusion architecture by giving operators the option of deploying an intelligent router that can deliver most messages on first attempt, without incurring costs and delays for unnecessary storage.
The Fusion architecture breaks up monolithic messaging infrastructures into tiers, including: storage, access and delivery, control and applications.
Airwide's evolving product portfolio addresses each of these tiers through componentised offerings that provide unprecedented scalability and support multiple messaging types.
In addition to AirMessenger Router, Airwide's offerings include the previously announced AirMessenger Store and AirGate.
"Customers want more control over their messaging services, including the ability to filter out spam, viruses and inappropriate content; operators want to provide those services cost effectively and still increase average revenue per user," said Airwide Chief Technology Officer Vince Kadar.
"This version of AirMessenger Router lets operators use standards-based devices to capitalise on new revenue opportunities and strengthen their market position".
The latest version of AirMessenger Router is available immediately and priced according to system requirements.
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