Guide solves publicity problems for UK businesses

'How To Handle Your Company Publicity' is a guide from Alan Godfrey of AGM Publicity, packed with PR insights, with easy-to-follow guidance to help any size company run DIY publicity operations.

How To Handle Your Company Publicity answers the problems of a lack of knowledge of publicity procedures plus restricted staff time and budget holding back many UK companies.

Sections include press release writing, getting PR published and a media guide as well as advertising, photography and graphics, newsletters, direct mail, exhibitions and print.

It is ideal help for anyone involved in publicity.

Priced at GBP30.40 incl pp, the guide is initially available from AGM.

A 4pp leaflet detailing contents is available on request and a free encapsulated 'Opportunities for Editorial' will also be sent to all enquirers.

All purchasers are entitled to one email question to the author about anything concerning their publicity.

"Just 30 minutes of your time each week in planning your PR and advertising can ensure you promote your products and services properly and help media editors to help you," says Godfrey.

AGM is celebrating 20 years in publicity for manufacturers and suppliers.

Preview copies have generated the following comments: "The best I've seen on the subject"; "It's hit the spot producing the largest reader response yet for any product"; "This is really helpful"; "I'm reassured of doing things right, but I have learned a lot too"; "A really useful companion for anyone involved in publicity and marketing".

As you know, most UK manufacturers offer quality products and services but are poor at publicising them.

The guide is a genuine attempt to persuade manufacturers to regularly feed the media with important information about their products and services, choose their advertising carefully, and above all to help the media to help them.

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