Product category:
Marketing strategy and consultancy
News Release from: Agencyplaza.com | Subject: agency search and selection service
Edited by the Marketingservicestalk Editorial
Team on 13 August 2007
Agencyplaza uncovers six major agency
reviews
The new business market is currently extremely buoyant if the experience of Agencyplaza.com - the agency search and selection service - is anything to go by.
Agencyplaza's latest search generation campaign - a combination of e-marketing, PR and telemarketing, which has been in operation since the beginning of July, has uncovered six major agency reviews in the last week alone including: the procurement department of a major food manufacturer reviewing its below-the-line roster; a global insurance company reviewing its advertising requirements; a well-known food manufacturer looking for an agency to deliver design, press advertising and SP; another well-known food manufacturer looking for a PR agency at the end of the year; a private health insurer looking for a digital agency; a confectionery company carrying out an annual review at the end of the year This is on top of searches that are already being conducted for clients
These include a brand development agency for a significant telecoms company and an annual review of all agencies in September for a major tourist attraction.
Pete Burgess, MD of Agencyplaza, commented: "We have been fine-tuning our search generation activity over the past few months and it would appear that we now have the balance just right as we are uncovering new opportunities almost on a daily basis".
He added: "Clients are responding very well to the concept of a free service which makes their lives easier - unsurprisingly perhaps - all of which augurs well for our member agencies".
Agencyplaza.com is a confidential service that enables clients to compile the best qualified pitch list for their business quickly, easily and free of charge.
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